Singapore's Protus Group and Hong Kong's Xinhua Group have established a joint venture.
Recently, Singapore’s Protus Group (PROTUS GROUP) joined hands with Hong Kong’s Sunwah Group (SUNWAH GROUP) to jointly establish a joint venture company: Sunwah Protus Holding (S&P). This collaboration marks a powerful alliance between a leading Southeast Asian supply chain player and an international “seafood giant.” Both parties will fully leverage their respective industry strengths to engage in deep cooperation across the entire supply chain value chain, with a particular focus on agriculture, mining, manufacturing, and electronics, thereby creating a new landscape for the industry.
Focusing on the agricultural sector in Southeast Asia to build a new supply chain ecosystem.
As global demand for Southeast Asian agricultural products continues to expand, Protus Group has extensively invested in the agricultural value chains of Thailand and Vietnam. By supporting local enterprises and optimizing upstream resource allocation, the company is fostering healthy industry development. Adhering to the approach of “starting from the source and prioritizing quality,” Protus Group rigorously controls raw material quality, providing sustained momentum for high-quality Southeast Asian agricultural products to enter the international market.
This joint venture marks an important step in the strategic synergy between the two parties and serves as a promising start to their collaborative exploration of new models for international supply chains. Moving forward, Protus Group and Xinhua Group will engage in deep integration across multiple dimensions, including management systems, operational mechanisms, and resource deployment. Together, they aim to strengthen their core competencies in supply chain operations and architectural design, co-building a more efficient, resilient, and innovative international supply chain ecosystem platform to provide international clients with more convenient and reliable Service.
In the future, S&P will be market-demand oriented, innovation-driven, and quality-focused to continuously enhance enterprise value and inject new vitality into the development of the international supply chain.
About the Hong Kong Xinhua Group
Established over six decades ago, Protus Group operates in the marine products fishing, processing, and distribution sectors. It has successfully developed and secured distribution rights for a wide range of food products in Hong Kong, Southeast Asia, and North America, earning an outstanding reputation in Hong Kong’s seafood industry and being hailed as the “Seafood King.” Today, Protus Group’s business spans eight major categories: seafood, real estate and construction, finance, high-tech, media and culture, education and training, infrastructure development, and environmental protection and wellness. Its investment network extends across Mainland China, Hong Kong, Macao, as well as Japan, Vietnam, Myanmar, Cambodia, Singapore, Canada, Europe, the United States, and Australia.
About Protus Group Singapore
Protus Group was founded in 2013, focusing on operations and structural design within the supply chain industry, with activities spanning procurement, sales, warehousing, and logistics. By 2015, its annual business volume had already exceeded US$4.5 billion. Starting in 2019, Protus Group gradually expanded its supply chain Service to several major Southeast Asian countries, as well as to China, Europe and the United States, Japan, and South Korea. In 2021, Protus Group officially entered the Vietnamese market, covering multiple core industries such as deep processing of agricultural products, plastics and chemicals, packaging, medical devices, non-ferrous metals, and consumer goods, helping numerous Vietnamese enterprises address critical challenges during their growth phase. Currently, Protus Group’s global business volume exceeds US$20 billion, with cumulative business in Vietnam surpassing US$20 million and a 100% Service renewal rate.